YOUR CREATOR
PROGRAM IS
leaking revenue.WE FIND WHERE.
Are you a brand? We build your creator program inside your business, find what’s broken or overpaid, train your team to run it — then hand you the keys.
Are you a creator? Learn how to pitch, price and land better brand deals, in any niche.
Find the leak.
Fix the model.
Hand back the keys.
✸
Kids' entertainment
✸
Global toy brands
✸
Creator & partnership programs built across
✸
SaaS
✸
News & media
✸
Consumer brands
✸
Influencer marketing
✸ Kids' entertainment ✸ Global toy brands ✸ Creator & partnership programs built across ✸ SaaS ✸ News & media ✸ Consumer brands ✸ Influencer marketing
Three leaks,
every single time.01
Performance & Attribution
SOUNDS LIKE
“We know exactly what we spent on creators last year. We can’t actually tell you what it brought in.”
We pull your historical campaign data apart and rebuild it into one picture: revenue, not reach, tied to every partner and every post. You find out which relationships are quietly funding your growth — and which you’ve been renewing on autopilot. Then we install the attribution model your team can run every month without a data scientist.
Left unfixed: You keep paying big-follower partners premium rates while the creators driving real revenue stay underpriced, under-resourced, and one better offer away from leaving.
02
Legal & Rights Infrastructure
SOUNDS LIKE
“Everyone’s on a flat fee. It’s easier for the team, and the creators like knowing what they’ll get.”
A flat fee pays the same whether a partner drives ten sales or none — so your best creators are subsidising your worst. Good creators want to be paid for results, too. We rebuild your comp model around tiers, performance bonuses, and usage terms that pay for outcomes, and we give you rate benchmarks and contract language to hold the line in every negotiation.
Left unfixed: Your budget scales with your partner count instead of your results—and the performers worth keeping get poached by brands that pay for performance.
03
Recruitment & Briefing Operations
SOUNDS LIKE
“We find people who look like a fit, send them the brand deck, and hope the content lands.”
Hope isn’t a pipeline. We rebuild how you source, vet, and brief — a partner-fit scorecard, an outreach sequence that actually gets replies, and a creative brief engineered so partners produce content that sells, not content that just looks on-brand. New partners onboard in days, not weeks.
Left unfixed: every new partner takes weeks to onboard, briefs get reinterpreted, and the content you paid for doesn't match the brand or the goal.
While you pay for content that generates likes instead of leads, high-value partners are signing with competitors who offer better briefs.
WHAT WAITING COSTS YOU
Pick your
next move.01 — Start here
30-DAY PROGRAM BUILD
$3,000
Prices in USD. Applicable taxes (e.g. GST/HST for Canadian buyers) are calculated at checkout.
A 30-day build that installs a working creator program inside your business and trains one person on your team to run it, so you never have to rent a creator program from an agency again. Your team keeps every relationship.
Week 1: Set up. A strategy call with you and your operator. I build your creator pay tiers, rate guide and tracking around your real margins, so every partnership is priced to make money and you can see revenue by creator, not just reach. You'll finally know your true cost per sale.
Week 2: Outreach. Outreach and follow-up scripts written for your brand and your strongest creator lanes. I review your operator's target list before anything goes out, flagging weak engagement, fake audiences and poor brand fit, and help them personalize every first line.
Week 3: Sign and onboard. Your creator brief, partnership agreement and onboarding emails, plus a live session on handling rates, counter-offers and tricky replies, so your operator walks into every negotiation prepared. Fully recorded.
Week 4: Go live and hand off. Content review before anything posts, a walkthrough of your tracking so you can see sales by creator, and the step-by-step playbook your team runs every month to decide which partners to keep, grow or let go.
I don't send outreach or talk to creators for you. Your team owns the relationships, the data and the know-how.
30 days from kickoff, starting within 10 business days of signing · 50% to book, 50% at the start of Week 3
02 — Stay sharp
program advisor
$1,500 / month
USD · 3-month minimum - Applicable taxes (e.g. GST/HST for Canadian buyers) are calculated at checkout.
Your program's partnerships strategist, on call — keeping the creator system we built running sharp, so your operator never has to guess and your spend never drifts.
One 60-minute strategy session a month — a working session with your operator, not a status call: partner-roster review, pay and commission tuning, upcoming launches, and the plan for the month ahead.
A monthly Program Health Review — a written scorecard of what's working: which creators to double down on, which to renegotiate or cut, where spend is drifting, and the two or three moves that matter most next month.
Deal review, one a month — a second set of eyes on your biggest creator agreement before it's signed: rate, deliverables, usage rights, exclusivity and performance terms.
Recruiting check-ins —I review your operator’s new creator shortlist each month and flag poor-fit or fake audiences before you spend a dollar.
Email support with a 2-business-day response — the "should we pay what they're asking?" and "this brief feels off" questions answered before they cost you.
Most growth-stage brands can't justify a full-time partnerships lead. This keeps one in your corner, for a fraction of the cost. Renews monthly after the 3-month term · 30 days' notice to cancel.
3-month term · 30 days' notice · For teams who've completed the 30-Day Build
We build, train, and equip ✱ then hand the keys back to your internal team.
Proof, not
posturing.$1.3M
Revenue generated within the first three months of a global toy brand's rebrand
107%
Year-over-Year Increase in viewership from an organic creator strategy built from scratch
$5M+
In Client Sales driven through full-funnel influencer campaigns
50+
Creator network built and expanded across categories
Trust is a
track record.SaaS Platform
BRAND PARTNERSHIPS MANAGER
On the brand-partnerships team at one of Canada’s fastest-growing SaaS companies.
Researching and recruiting new brand partners, onboarding creators to recommend the product authentically to their communities, and supporting the consultative coaching, monthly campaigns, and performance reporting that keep partners hitting their lead and acquisition targets.
Result → helping drive qualified leads and referral revenue for a platform serving the $400B home-service industry.
News App
INFLUENCER MARKETING MANAGER
$1.3M in revenue in the first three months.
Directed a global rebrand across 25+ IP channels for a global toy company, including two of its biggest kids’ entertainment franchises — strategy, creative direction, a team of three, and A/B testing and analytics protocols built from scratch.
Result → $1.3M revenue · 107% YoY viewership · 155% watch time · 42% avg campaign lift.
Influencer Marketing Platform
$5M+ in client sales driven.
Designed and executed full-funnel influencer strategies for multimillion-dollar brand clients and built a 50+ creator network that expanded the agency’s large-scale campaign capacity.
Result → $5M+ in client sales · 25% increase in TikTok campaign reach.
Global Toy Company
CHANNEL MARKETING & BRAND STRATEGY LEAD
INFLUENCER MARKETING MANAGER
Every number below is drawn from a verified role - no projections, no estimates.
Scaled a high-performing creator + affiliate program.
Built creator sourcing, outreach workflows, and onboarding; a data-driven vetting methodology; and measurement models tracking impressions through installs, subscriptions, and lifetime value — reported directly to leadership.
Result → a creator program that became a real revenue and content engine.
Proof, not
posturing.From the people who managed the work, sat on the team, and watched the numbers move.
Tiwa navigates evolving market trends effortlessly, communicates with clarity, and consistently generates captivating ideas that engage audiences across multiple channels. Her contributions drive success and elevate team performance.
Viran Kohli
Product Manager, global toy brand
As my Channel Manager and Digital Strategist, Tiwa led the launch of two international kids’ entertainment YouTube channels within weeks — acquiring and retaining new audiences and building brand awareness across markets. Exceptional at collaborating across teams.
Terence Mbulaheni
Founder & CEO, digital media agency
Tiwa’s dedication and skill in marketing, social media and strategic planning left a significant mark on our team’s success. She approaches every project with a meticulous eye for detail and a creative mindset that drives results.
Cana Ko
Learning Designer, Staples · Founder, Cana English
Hi, I’mFOUNDER & STRATEGIST · THE PARTNERSHIP EDIT
I’ve spent the last five-plus years inside creator programs — building the workflows, negotiating the deals, and reporting the numbers up to leadership. Most recently, I was on the brand-partnerships team at one of Canada’s fastest-growing SaaS companies, where I helped recruit and support the creators who recommend the product to their communities.
Before that: scaled a news app’s creator and affiliate program, led brand-partnership strategy for two hit kids’ entertainment franchises at a global toy company through a global rebrand, and ran full-funnel campaigns for multimillion-dollar clients at an influencer marketing platform.
No campaigns. No content calendar. Just sharper decisions, then the keys back to your team.
I also work directly with creators on the other side of the table, helping them pitch, price, and land the partnerships brands are looking for.
Tiwa.
Let’s make the
partnership work.30 MINUTES · GOOGLE MEET · FREE, NO PITCH, NO PRESSURE
FAQ
-
Yes. 50% books your start date, and the remaining 50% is due at the start of Week 3.
-
No. I build the system and train your team to run it, so your creator relationships, data and know-how stay in-house. If you’d like ongoing guidance afterward, that’s what the retainer is for.
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30 days from kick off, with kick off within 10 business days of signing.
-
Yes, that’s the ideal time. The 30-Day Build sets it up right from day one, so there’s nothing messy to unwind later.
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Yes. Creators can book 1:1 pitch and pricing sessions or get the DMO-Ready Pitch Guide on our For Creators page. Brand work and creator work are kept separate, and we never represent a creator in a deal with a brand we're advising.
CONTACT
WORK
WITH US
Ready to find out exactly where your creator program is underperforming? Start with a discovery call.